Q&A with Jord Hammond: Traveling the World for a Living

Jord Hammond

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Q&A with Jord Hammond: Traveling the World for a Living

How did you get into the influencer/content creator game?

I began taking photos whilst working as an English teacher in China in 2015, and started sharing my China photos on Instagram for my friends and family to see. These photos attracted a lot of outside attention on Instagram, and pretty soon my following was growing fast, so I packed up my job in China and went travelling to see if I could make a stab at this ‘influencer’ game.

What do you look for in a photograph?

Composition is so important for me in a photograph, and that’s the first thing I look for. It’s so easy to take a photo with a good, balanced composition, but many people fall at this initial herdle. I also look at colour and unique perspectives, as well as the quality of the editing and whether the photo tells a story.

How has travel shaped your views on the world?

Travel has shaped my view on the world massively. Growing up, travelling and experiencing the world never seemed possible, but now I realise that it is so much easier to do than most people think. Experiencing new cultures is the reason I travel, and through travelling I have come to realise that us humans aren’t so different from each other after all. 

What equipment do you use?

I use a Canon 5DM4 with the 16-35mm f/4, 50mm f/1.8 prime and the 70-200mm f/2.8. I also use a DJI Mavic Pro 2.

Favourite places you’ve visited?

I don’t even know where to start. China probably has to be my all-time favourite country, and this is partly due to the fact that this is where my love for photography started. The country is so unbelievably diverse, and the landscapes are some of the most beautiful in the world. Japan comes in at a close second, particularly in the cherry blossom season.

Places on your bucket list?

Bhutan has been number 1 on my bucket list for a long time, as it is so untouched. I’m hoping to go there later this year, so watch this space.

Favourite photography accounts on IG?

Too many to name! @jude_allen is one of my all-time favourites, and I was lucky enough to meet him in Japan for the first time this year (I fangirled hard). I’m enjoying the content of many Asian photographers at the moment, including @_deepsky, @nk7, @yk and @rkrkrk. And of course, @danielkordan.

Do you obsess about social media metrics?

I wouldn’t say I obsess about them, but they are definitely important in my business. My Instagram account is effectively my portfolio, and most client jobs I get come through having seen my Instagram account, so for sure it’s a worry when your numbers aren’t doing well. However, I’ve learnt that no amount of worrying can change that, and as long as you are delivering high-quality content regularly, then that’s all you can do. 

Jord Hammond
Writer & Photographer
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